Tokyo International News Agency

The music video for "Natsu wa Jewelry" ("Summer is Jewelry"), a B-side track featured on the upcoming 5th single by the Rino Sashihara-produced idol group ≒JOY (Nearly Equal Joy), has officially been released, generating enthusiastic buzz among fans. The track is a bright, refreshing summer love song that captures the spirit of the season with upbeat sounds and pure romantic sentiment. Taking the center position for this song is member Jurii Aida, who is widely recognized for her exceptional vocal talent that drives the group's performances. The clever double meaning connecting the song's title ("Jewelry") to her name ("Jurii") has added extra hype, drawing immediate attention following the video's release. Fellow member Ayumi Ichihara praised the release on social media, writing, "It's a full-on summer MV! A pure love song about a refreshing romance." Fans flooded comment sections with celebratory messages, such as ...

≒JOY (Nearly Equal Joy), the idol group produced by Rino Sashihara, has released the music video for "Watashi Chuiho" ("Warning: Me"), a coupling track from their 5th single, on their official YouTube channel and other platforms. Featuring members Ren Esumi and Momoka as dual centers, the song sparked immediate buzz across social media upon its release. Centered around the theme of "please accept my heavy love," the song is characterized by its unforgettable, catchy melody and vibrant, lively atmosphere. On social media, Esumi appealed to fans directly, asking, "Will you accept my heavy, heavy love??" In response, fans flooded online platforms with praise, calling it an "absolute genius track" and declaring, "It's so good I can't calm down." The music video's visual aesthetics and costumes have also drawn significant attention. Alongside classic school uniform attire, members showcase a variety of hairstyles, inclu...

The idol group ≒JOY (Nearly Equal Joy), produced by Rino Sashihara, has released the music video for their 5th single, "Summer Twintails," sparking a massive wave of excitement across social media. This track is a quintessential idol song that perfectly captures the spirit of summer. As the title suggests, the video features a stunning visual concept where all members, including those who rarely wear the hairstyle, are seen sporting "twintails." The performance shines a spotlight on the unique charm of each member, led by center Ayumi Ichihara. Fans have been flooding the internet with praise, calling the video "an overwhelming explosion of cuteness" and declaring it a "guaranteed masterpiece" even before hearing it. Producer Rino Sashihara herself shared her enthusiasm on social media, teasing her attention to detail regarding the song's memorable spoken lines by posting, "A woman who possesses various patterns of lines..." The cho...