Iconic Japanese Bubble Wrap Manufacturer Renames Itself 'Puchi Puchi Inc.'
Kawakami Sangyo Co., Ltd., the manufacturer and seller of Japan's iconic bubble wrap known as "Puchi Puchi," announced that it will officially change its company name to "Puchi Puchi Inc." starting October 1. This marks the very first name change in the company's 58-year history since its founding in 1968, sparking widespread surprise and delight across social media. Named after the satisfying popping sound made when deflating the air pockets, "Puchi Puchi" is a registered trademark and the company's flagship product. By adopting this widely beloved product name as its official corporate identity, the company aims to further strengthen its brand identity and expand recognition. Following the news, "Puchi Puchi Inc." quickly trended on X (formerly Twitter). Netizens showered the decision with praise, leaving comments such as "It's so clear and straightforward—brilliant branding!" Others were captivated by the charm of the...