McDonald's Japan Taps Viral Internet Classic "I Can't Defeat Airman" for Nostalgic Ad Campaign
On the 22nd, McDonald's Japan Co., Ltd. released a new promotional video featuring the iconic internet anthem "Airman ga Taosenai" (I Can't Defeat Airman). The video has sparked a massive reaction on social media, particularly among former users of the video-sharing site Niconico Douga, with many commenting that it is "so nostalgic it brings tears to my eyes" and expressing shock at its "official corporate adoption." Produced as the "Team.Nekokan [Neko] Premium version," the project features a powerhouse lineup. Original creator Sera Mikaru returned to handle the lyrics, composition, and video production, while nyanyannya provided the vocals and arrangement. Furthermore, the collaboration is a fully sanctioned effort, with Capcom—the developer of the original Mega Man (Rockman) series—serving as supervisor. Nearly 20 years after the song first took the internet by storm in 2007, the masterpiece has been reborn in an official capacity. The...