Viewers Fall for 'Sekai Marumie!' TV Special's Clever New Year's Trap
Nippon TV's popular program "Sekai Marumie! TV Tokusoubu" (World's Greatest TV Investigations!) became a major topic on social media after launching a lavish viewer-participation present campaign during its "New Year's Lucky Money Quiz 2-Hour Special," aired on January 5th. The campaign involved connecting three keywords announced during the program and posting them on X (formerly Twitter) with the hashtag "#SekaiMarumie". One lucky winner would be chosen by lottery to receive 10,000 yen, equivalent to the prize money won by the show's cast members. Participation was also possible by watching on TVer, leading many viewers to be glued to their TV screens or TVer. As the program progressed, viewers actively engaged in identifying the keywords. The keyword ultimately posted by many users was "otoshiana" (pitfall/trap). Voices like "I thought it was New Year's lucky money, but it turned out to be 'otoshiana' – I was s...