Decoding 'Tax Excluded': Japan's Latest Price Display Debate on SNS
The keyword "tax excluded" is trending on social media, sparking widespread interest in price displays across various daily purchasing scenarios. Consumers are expressing surprise at product pricing and calling for smarter consumption habits. In hobby sectors like character goods and games, new products are being continuously announced with "tax excluded" prices. Re-Ment Co., Ltd. introduced "Cinnamoroll's Fluffy Cafe Time" for 1,350 yen (tax excluded) and "Hatsune Miku Series" figures for 1,600 yen (tax excluded), generating buzz among fans. At specialty game stores, special offers like the Nintendo Switch for 9,980 yen (tax excluded) and PlayStation 5 for 69,800 yen (tax excluded) are displayed with "tax excluded" prices, stimulating buying interest. "Tax excluded" displays are also common for daily necessities and food items. At OK Supermarket, items are advertised with approximately 100 yen off (tax excluded), while Oz...