Japan's Leading Bubble Wrap Maker Kawakami Sangyo Rebrands as 'Puchi Puchi Co., Ltd.'
Kawakami Sangyo, widely known as the manufacturer and distributor of the iconic bubble wrap brand "Puchi Puchi," officially changed its corporate name to "Puchi Puchi Co., Ltd." on October 1, 2026. The bold rebranding, which adopts the registered trademark of its beloved flagship product as its corporate identity, has sparked a wave of surprise and celebration across social media. The company's bubble wrap product "Puchi Puchi" commands overwhelming name recognition and market share in Japan as an indispensable packaging material. This name change is viewed as a strategic move to elevate and consolidate the widely embraced consumer product brand into the overall corporate brand identity. To mark the official launch of the new corporate name on October 1, the company unveiled a new office signboard and launched unique interactive campaigns on social media—such as a pledge to "pop one bubble for every like received"—drawing widespread attention...