Tokyo International News Agency

Nissin Foods has sparked massive buzz on social media after announcing the July 20 release of two new "Cold Cup Noodle" varieties, marking the first time in the brand's history that a product has been designed exclusively for cold water. The groundbreaking concept—"make with cold water" and "hot water strictly prohibited"—has completely overturned conventional instant noodle wisdom, leaving many consumers both shocked and excited. The new lineup features two flavors: "Spicy Kimchi" and "Chicken Salt Lemon." Instead of boiling water, users simply pour in cold water and wait five minutes to enjoy a chilled, authentic bowl of ramen. The secret behind this innovation is Nissin's newly patented "Cold Rehydration" technology, which took five years to develop. Online, tech-savvy observers have marveled at the feat, calling it "an impressive technological breakthrough" and "fascinating from an industrial standpo...

Nissin Food Products’ long-selling "Chicken Ramen" has ignited a firestorm on social media after launching a collaborative project with the legendary cult anime Kabuto Borg VxV . On May 14, "Hiyoko-chan," the official X (formerly Twitter) account for Chicken Ramen, announced a campaign to win a "Shirotama Maker"—a device designed to perfectly cook egg whites. The promotional video released alongside the announcement features Kabuto Borg VxV , an anime that originally aired in 2006. Fans were stunned to see brand-new animation and voice recordings by the original cast produced specifically for this campaign in the Reiwa era. Online reactions poured in, with comments such as "Why Kabuto Borg in the Reiwa era?", "Nissin is as crazy as ever (a compliment)," and "I can't stop laughing at this unexpected collaboration." Given that the original series was famously dubbed a "mad anime" for its unpredictable and surreal p...