Tokyo International News Agency

French high jeweler Boucheron is currently garnering significant attention on the social media platform X (formerly Twitter). The appearance of renowned figures such as Lee Know from the popular idol group Stray Kids and popular Chinese actor Xiao Zhan wearing Boucheron pieces has ignited enthusiastic reactions from fans, while also drawing intense interest in the brand's new collections. In particular, Stray Kids' Lee Know graced the first-ever solo double cover of NYLON JAPAN's April issue, adorned in Boucheron. His “elegant and mature expressions” captivated many STAYs (the collective term for fans), leading to a flurry of praise such as “Boucheron suits him best in the world.” Similarly, popular Chinese actor Xiao Zhan attended Weibo Night wearing a Saint Laurent suit complemented by luxurious Boucheron jewelry. A horse-head ring reportedly worth several million dollars became a hot topic, with fans exclaiming “incredibly stunning,” proving his magnetic presence whereve...

Ren Meguro, a member of the popular group Snow Man, has been appointed as the new ambassador for Bulgari, Italy's leading luxury jewelry brand. This announcement generated significant buzz on SNS "X" (formerly Twitter), with fans flooding in with congratulatory messages. Meguro attended the appointment press conference and expressed his enthusiasm, stating, "I want to challenge myself to radiate true brilliance." When asked who he would like to give Bulgari jewelry to, he revealed his deep sentiment, saying, "I want to give it to someone I believe I will be with, and want to be with, for the rest of my life." Following the announcement, despite his busy schedule, Meguro hosted an Instagram Live session. Fans erupted in joy at the surprise of him directly delivering a message to them. During the live, Meguro said, "This might sound funny, but (laughs) if I were a billionaire, I'd really want to give Bulgari to everyone." He further showe...

The Italian high jeweler Bulgari is hosting a major exhibition titled "Bulgari Kaleidos: The Colors, the Culture, the Craft" at The National Art Center, Tokyo, in Roppongi, from September 17 to December 15, tracing its 140-year history. An opening event held on the 16th, ahead of the public opening, brought together a dazzling array of celebrities, further enhancing the grandeur of the venue. Drawing particular attention was Ren Meguro of Snow Man. Appearing in a special ensemble combining a FENDI jacket with Bulgari jewelry, Meguro commented, "This outfit is truly precious to me today." Meguro, who serves as a FENDI ambassador, also touched upon his connection with his friend Denis from Bulgari, quoting Denis's words: "There's a common thread between the consistent effort you've put in and this jewelry." This exchange conveyed a deep bond between them. On social media, fans showered him with praise, with comments like "Meme x Bulgari, imp...