Tokyo International News Agency

Pre-order sales have been announced for the "Oshiri Pouch," a merchandise item from the highly popular character unit "JOCHUM." This item has previously been in short supply, leading to reselling issues in some instances. Following the official announcement, fans on social media have expressed their joy. On August 5th, the official JOCHUM X account announced, "Pre-order sales have been decided for some JOCHUM's HOUSE related merchandise," explicitly stating, "including the hugely popular Oshiri Pouch." The pre-order period is short, from 5:00 PM on Tuesday, August 5th, to 11:59 PM on Friday, August 8th, and sales will be conducted via the LAPONE STORE. In response to this news, many fans posted messages of joy, such as "I can buy an Oshiri Pouch nowwww 🙌," "This time for sure!!!!!!!! 🔥👊😭🔥," and "Thank you for the pre-order sales 😭." There has been an outpouring of grateful messages from those who couldn...

On social media platform X (formerly Twitter), 'pre-order sales' (受注販売) rapidly emerged as a trending topic, revealing sales trends across various product categories and diverse consumer reactions to them. This method is frequently adopted for limited-edition merchandise of popular characters, VTubers, and artists, and fans have largely welcomed it with a sense of relief, saying they can 'definitely get their hands on it.' A major topic of discussion is the announcement of pre-order sales for collaboration merchandise between popular VTuber group 'Dytica' and 'Sanrio Characters.' With sales set to begin on July 29, 2025, at 6 PM JST on 'Nijistore,' fans have flooded social media with excited comments such as 'It's amazing, and the pre-order system is god-tier,' 'I'm so grateful,' and 'Guaranteed to get it, the dream pre-order sales!' The fact that limited-edition items can be acquired without fear of selling out su...