Pre-orders Open for JOCHUM's Coveted 'Oshiri Pouch' After Scarcity and Resale Issues

Pre-order sales have been announced for the "Oshiri Pouch," a merchandise item from the highly popular character unit "JOCHUM." This item has previously been in short supply, leading to reselling issues in some instances. Following the official announcement, fans on social media have expressed their joy.

On August 5th, the official JOCHUM X account announced, "Pre-order sales have been decided for some JOCHUM's HOUSE related merchandise," explicitly stating, "including the hugely popular Oshiri Pouch." The pre-order period is short, from 5:00 PM on Tuesday, August 5th, to 11:59 PM on Friday, August 8th, and sales will be conducted via the LAPONE STORE.

In response to this news, many fans posted messages of joy, such as "I can buy an Oshiri Pouch nowwww 🙌," "This time for sure!!!!!!!! 🔥👊😭🔥," and "Thank you for the pre-order sales 😭." There has been an outpouring of grateful messages from those who couldn't purchase it before, saying things like "I'm so happy because I couldn't buy it previously" and "It's a relief to have pre-orders since I couldn't even participate in the previous sales." Some comments even expressed immense gratitude to the management, like "Gods, Buddhas, Sanrio-sama 😭."

On the other hand, some opinions regarding past sales methods have also surfaced. Comments such as "I always think that if they had done pre-orders from the beginning, there wouldn't have been a scramble or reselling chaos..." and "I ended up paying unnecessary shipping fees because I bought it during a restock~~~ 😭😭😭" express dissatisfaction with the confusion and additional costs caused by limited sales. There is now hope that by implementing pre-order sales from the outset in the future, more fans will be able to acquire merchandise peacefully.

With this decision to offer pre-order sales, it is hoped that the scramble and reselling issues surrounding the "Oshiri Pouch" will subside, creating an environment where fans can purchase items with peace of mind.

The context

JOCHUM (pronounced "Jeocham") is a popular character unit created through a collaboration between Sanrio, known for iconic characters like Hello Kitty and Pompompurin, and LAPONE Entertainment, a prominent Japanese talent agency. The "Oshiri Pouch" (literally "butt pouch") is a specific, highly sought-after merchandise item associated with JOCHUM. Its immense popularity led to rapid sell-outs during previous sales, creating scarcity and an active secondary resale market where items were sold at inflated prices. The decision to switch to a pre-order system for this item is a significant positive development for fans, as it ensures that everyone who wants one can purchase it at the official price, thus mitigating intense competition and discouraging scalpers. This move is particularly welcomed in Japan, where merchandise scarcity often leads to online 'scrambles' and a robust secondary market, causing frustration among dedicated fans.

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