Tokyo International News Agency

Entrepreneur Yuta Misaki (aka: Aojiru Ouji, the Kale Juice Prince) has launched a new project called 'Denki 0' (Electricity Zero), aiming to make electricity bills in Japan zero yen. The initiative has garnered significant attention on social media, with Misaki campaigning to alleviate the financial burden on citizens and gathering voices from people struggling with soaring electricity prices. The 'Denki 0' project is positioned as 'a major challenge to the vested interests that continue to exploit,' seeking to change the current situation where 'many people have given up, believing high electricity prices are unavoidable.' Misaki has expressed a strong will to break the current state where electricity bills are crushing people's livelihoods and to move Japan forward. Currently, 'Denki 0' and Misaki's official accounts (@misakism13, @denki_zero) are actively soliciting public opinions regarding electricity prices using hashtags like #電気代が...

The popular smartphone game "Blue Archive" has launched a unique campaign titled "#SchaleLetterCampaign" on X (formerly Twitter), drawing an overwhelming flood of enthusiastic messages from many "Sensei" (players). The official "Blue Archive Official" account encouraged players, stating, "Sensei! Let's write a letter to your students, expressing your daily gratitude! We're sure everyone will be delighted to reply!" In response to this call, X was instantly flooded with numerous posts. The submitted messages covered a wide range of emotions, imbued with deep gratitude towards the students. From direct expressions of affection like "Thank you always" and "I love you," to passionate declarations such as "my ultimate favorite" and "I'll love you forever," the Sensei's fervor was palpable. Many messages were directed at specific students, with personal sentiments like, "Hina, thank...

Nippon TV's popular program "Sekai Marumie! TV Tokusoubu" (World's Greatest TV Investigations!) became a major topic on social media after launching a lavish viewer-participation present campaign during its "New Year's Lucky Money Quiz 2-Hour Special," aired on January 5th. The campaign involved connecting three keywords announced during the program and posting them on X (formerly Twitter) with the hashtag "#SekaiMarumie". One lucky winner would be chosen by lottery to receive 10,000 yen, equivalent to the prize money won by the show's cast members. Participation was also possible by watching on TVer, leading many viewers to be glued to their TV screens or TVer. As the program progressed, viewers actively engaged in identifying the keywords. The keyword ultimately posted by many users was "otoshiana" (pitfall/trap). Voices like "I thought it was New Year's lucky money, but it turned out to be 'otoshiana' – I was s...

Marunaga Seika's "Aisu Manju," headquartered in Kurume, is currently drawing significant attention on social media. A limited-time "Aisu Manju Retro Packaging" was released on September 15, coinciding with the "Aisu Manju Flavor General Election," sparking lively discussions among consumers. Firstly, what has delighted long-time fans is the "Aisu Manju Retro Packaging," available for a limited time starting September 15. Marunaga Seika, based in Kurume City, Fukuoka Prefecture, is using this retro edition to provide an opportunity to rediscover the history and tradition of the beloved "Aisu Manju." Also currently underway and generating much buzz is the "#AisuManjuFlavorElection," where consumers vote for the next "Aisu Manju" flavor. Posts like "I chose #KinakoFlavor" and "I chose #MatchaFlavor" are flooding social media, with many fans expressing their preferences. While the traditional Japa...

The X (formerly Twitter) campaign '#YourClassDiagnosis,' commemorating the 10th anniversary of the popular smartphone RPG 'Fate/Grand Order' (FGO), has become a major topic of discussion among users. This campaign allows users to determine their most suitable FGO class (Servant classification) by answering three questions posted by the official FGO account. Its ease of participation—simply following the official account and tapping the answers to the diagnosis questions—has led many Masters to post their results on X, generating enough buzz to become a trending topic. The posted diagnosis results have been diverse, with various classes reported, including "Pretender," "Assassin," "Alter Ego," "Berserker," "Avenger," "Beast," "Foreigner," "Archer," "Caster," "Ruler," and "Lancer." Users have shown a variety of reactions to their diagnosis results. For example, us...

Mizkan's "Mizkan Ochugen" (Mid-Year Gift) campaign, running on X (formerly Twitter), has attracted considerable attention from many users. This campaign, jointly conducted by five accounts including the company's official account, offered a luxurious assortment of Mizkan products to 10 winners and saw a particularly significant surge in participation on its final day. To enter, participants needed to follow Mizkan's official account, quote-tweet their favorite Mizkan product with the hashtag "#ミツカンお中元" (Mizkan Ochugen), and then reply with "ミツカンお中元". This simple participation method attracted a wide range of users. Posts participating in the campaign revealed users' high regard for Mizkan products. Particularly popular were the classic "Ajipon" (ponzu sauce) and "Kantan-su" (easy vinegar), which is well-known for simplifying cooking. Regarding "Ajipon," numerous comments such as "This is a must for shabu-s...

Popular duo King & Prince has launched a unique campaign among their fans titled '#FindTheHiddenKinPuri' (literally, '#FindTheHiddenKingandPrince'), which is generating significant excitement on social media. Timed with the release of their new single 'I know,' this project is a fan-participatory puzzle game set across a special online page and CD shops nationwide, challenging fans to find members Ren Nagase and Kaito Takahashi. When King & Prince's official X (formerly Twitter) account called out to their fans, the 'Tiara' (the collective name for King & Prince fans), with "We need your help, Tiara! 🚨" urging them to find the 'hidden KinPuri' in various locations, the topic instantly went viral among fans. Comments expressing joy like "Thank you for this fun project!" and "I've only found [number] so far, but I'll keep trying!" along with remarks about the high difficulty, have been pouring ...