Tokyo International News Agency

The nostalgic internet meme "Ionanazun Interview" has made a surprising comeback in the Reiwa era as an official commercial, generating significant buzz on social media. Released by McDonald's Japan to coincide with the launch of the "Dragon Quest Burger," the web commercial features a dream collaboration of star voice actors. Numerous comments like "too chaotic" and "too funny" have been posted, capturing the hearts of internet users. The star of this commercial is the "Ionanazun Interview," which originated from ASCII art and was once popular online. This unique interaction, where an interviewer asks a candidate about their special skills and ultimately demands "Ionanazun," has been beloved by many. This time, legendary voice actress Masako Nozawa appears as the candidate in this iconic content. Yuko Miyamura and Natsuki Hanae take on the roles of interviewers, and as soon as this overly lavish casting was announced, soc...

Haircare brand "La Sana" has released a new web commercial titled "Which Jinato will you spend the day with? Sparkling Days for Hair and Heart with La Sana💛✨" featuring Jinato Yoshida, a member of the popular boy group M!LK. The CM has garnered an overwhelming response from fans. The web CM is based on the concept, "What if La Sana's four items appeared before you as people...?" In it, Jinato Yoshida transforms into four distinct characters, showcasing the appeal of each product along with their unique hobbies and personalities. Fans have been showering praise on the visuals and direction, with comments like, "All the styling is divine," "Every Jinato is wonderful," and "It's unfair how the gently embracing charismatic boy suddenly reveals his eyebrows." In particular, Jinato Yoshida's fans (affectionately known as "Yoshida-oshi") flooded the brand with passionate messages of gratitude and pledges to p...

Bathclin Co., Ltd. has released a new web commercial for its bath additive brand "Kiki-yu Fine Heat," generating significant buzz on social media. The recently launched web commercial features popular talent Yugo Kochi as the bartender "Kiki-yu~go." Its unique concept, which involves empathizing with the diverse lifestyle-induced fatigue of modern people and listening to their concerns as "Kiki-yu~go" (a clever play on words based on the brand name and the Japanese word for 'to listen'), has garnered considerable attention. Following the announcement from the official account, fans flooded in with delighted comments such as "Congratulations on the new commercial!" and "Kiki-yu~go powers up to Kiki-yu~go (listener~go)!!" Many praised Yugo Kochi's portrayal of the bartender "Kiki-yu~go," saying things like "I'm completely captivated by his mature, soothing voice" and "The concept of him gently lis...

The latest installment in the hugely popular shooter RPG series, "Borderlands 4," is set to be released tomorrow, September 12 (Friday). With the launch just around the corner, excitement is building, with "#Borderlands4" trending on social media platform X (formerly Twitter). Drawing particular attention is a Japan-exclusive web commercial featuring popular VTubers from Nijisanji: Kuzuha, Kanae, and Lauren Iroas. In this web commercial, the three VTubers repeatedly shout "Hyahha!"—a phrase synonymous with the game—while emphasizing the fun of cooperative play. Furthermore, Natori's "IN_MY_HEAD" has been chosen as the tie-up song, further enhancing the game's atmosphere. Fans have showered it with praise, with comments such as "Kuzuha and Kanae's collaboration is just too good," "It would be amazing to fight alongside those three from Nijisanji," and "The song in the commercial is great!" The anticipati...