Bathclin's New 'Kiki-yu Fine Heat' Web Commercial Featuring Yugo Kochi Generates Buzz on Social Media

Bathclin Co., Ltd. has released a new web commercial for its bath additive brand "Kiki-yu Fine Heat," generating significant buzz on social media. The recently launched web commercial features popular talent Yugo Kochi as the bartender "Kiki-yu~go." Its unique concept, which involves empathizing with the diverse lifestyle-induced fatigue of modern people and listening to their concerns as "Kiki-yu~go" (a clever play on words based on the brand name and the Japanese word for 'to listen'), has garnered considerable attention.

Following the announcement from the official account, fans flooded in with delighted comments such as "Congratulations on the new commercial!" and "Kiki-yu~go powers up to Kiki-yu~go (listener~go)!!" Many praised Yugo Kochi's portrayal of the bartender "Kiki-yu~go," saying things like "I'm completely captivated by his mature, soothing voice" and "The concept of him gently listening to our problems is the best." Additionally, numerous expressions of gratitude and hope for continued collaboration were received, including "Thank you, Bathclin, for the continuous and loving casting" and "May the connection with Kochi-kun last forever."

The web commercials focus on various fatigue scenarios common in modern society, such as "Digital Care: The Fate of Desk Workers," "Unwind Off: Even Sitting Still is Hell," and "Reset Night: Sleeping Like a Gorilla." Through these commercials, the fatigue-recovery and relaxation effects provided by "Kiki-yu Fine Heat"'s warm bath properties are expressed more concretely.

Users have commented, "I finished my summer-limited Kiki-yu yesterday, so I'll start using the new yuzu scent today" and "As the colder season approaches, I want to soak in a warm bath, so let's add Kiki-yu~go and get warm." These comments indicate a large base of loyal customers and growing anticipation for the "Kiki-yu" series as winter approaches.

The context

Yugo Kochi is a popular member of the Japanese idol group SixTONES. His frequent appearances in commercials and variety shows have established him as a recognizable and well-liked figure in Japanese entertainment. Bathclin Co., Ltd. is a long-standing and prominent Japanese manufacturer specializing in bath additives and related products, known for its extensive range of offerings aimed at relaxation and health. The name "Kiki-yu~go" is a clever play on words; "Kiki-yu" is the brand name, and "kiku" (聞く) in Japanese means "to listen." By adding "~go" (from Yugo's name), the character becomes "Kiki-yu~go," implying someone who "listens" to people's problems while promoting the bath additive. Celebrity endorsements are a common and highly effective marketing strategy in Japan, often leading to significant social media engagement and increased product visibility, especially when featuring popular idols like Yugo Kochi.