Sony Sonpo Casts Hinatazaka46's Kosaka, Shogenji, and Fujishima as 'Three Sisters' in New Car Insurance CM
Sony Sonpo has announced that Nao Kosaka, Yoko Shogenji, and Kaho Fujishima, three members of the popular idol group Hinatazaka46, will star as the "three sisters" in their new car insurance TV commercial, which is set to air this autumn. The new CMs are scheduled to be broadcast nationwide starting sequentially from mid-October, and fans are already expressing immense anticipation and joy. Following the announcement from Hinatazaka46's official X account (September 30, 2025), "Sony Sonpo" quickly became the number one trending topic on Yahoo!, indicating the high level of public interest. Social media was flooded with comments such as, "The best and strongest three sisters! So cute, I'm really looking forward to the CM release!" and "Thank you, Sony Sonpo-sama." Regarding Nao Kosaka's continued appearance and the first-time CM appearances of Yoko Shogenji and Kaho Fujishima, many exclamations of delight were seen, like, "Shogeka...