Dole's 'Purukatsu' Pineapple Promotion Trends on Social Media, Featuring Global Boy Group INI
The hashtag "Purukatsu" has been trending on social media, attracting significant attention. "Purukatsu" is the affectionate term for a pineapple consumption promotion campaign launched by major fruit manufacturer Dole Inc., and it has just been announced that the global boy group INI has been appointed as "Dole Purukatsu Supporters." INI had previously released the song "Pineapple Juice," making this collaboration with Dole a long-awaited development for fans. According to Dole, "Dole Sweetio Pineapple" is "a popular product characterized by its meltingly sweet taste," and through this collaboration, they aim to convey the appeal of pineapple to even more people. On social media, many joyful comments have been posted by INI's fans (MINI), such as "I'm going to do Purukatsu!" and "Thank you, Dole-sama!" Attention is also being drawn to the health benefits of pineapple, with comments like "inges...