Tokyo International News Agency

The term "3 Smartphones" suddenly trended on social media, originating from an innovative music video (MV) viewing experience launched by the idol group "Chokaguya-hime" to promote their new song "Reply." The project involves playing three different vertical MVs, released on their official social media, simultaneously on three smartphones to recreate a single, continuous video. This unique endeavor sparked a flurry of reactions on X (formerly Twitter). The first hurdle many users faced was the practical reality: "I don't even have three smartphones..." Comments like "Don't ordinary people not have three smartphones?" were rampant, and a mood of resignation briefly prevailed. However, as people browsed replies and other users' reactions, solutions began to emerge, such as "Just do it with friends" or "Borrowing family members' phones makes three." This led to an increase in users positively considering...

Bathclin Co., Ltd. has released a new web commercial for its bath additive brand "Kiki-yu Fine Heat," generating significant buzz on social media. The recently launched web commercial features popular talent Yugo Kochi as the bartender "Kiki-yu~go." Its unique concept, which involves empathizing with the diverse lifestyle-induced fatigue of modern people and listening to their concerns as "Kiki-yu~go" (a clever play on words based on the brand name and the Japanese word for 'to listen'), has garnered considerable attention. Following the announcement from the official account, fans flooded in with delighted comments such as "Congratulations on the new commercial!" and "Kiki-yu~go powers up to Kiki-yu~go (listener~go)!!" Many praised Yugo Kochi's portrayal of the bartender "Kiki-yu~go," saying things like "I'm completely captivated by his mature, soothing voice" and "The concept of him gently lis...

Kabaya Foods' hard gummy "Tough Gummy" is drawing significant attention on social media, not only for its inherent popularity but also for a unique collaboration with "Bachi Niku," a unit from the popular VTuber group "Nijisanji." On X (formerly Twitter), "Tough Gummy" became a trending topic, eliciting numerous expressions of surprise and delight from users. As many users posted comments like, "Tough Gummy is trending, but it looks different than usual, and I'm the most confused," it appears there's a special PR campaign behind this trend, beyond just product popularity. Specifically, the buzz centers around a unique presentation where members of "Bachi Niku" appear to be "summoned" surrounded by "Tough Gummy" products. This led to a flurry of unique expressions such as "Tough Gummy Bachi Niku...?", "Tough Gummy magic circle," and "Bachi Niku is being summoned by Tough ...

Kirin Beverage is running a "Gogo Tea Fruit Bag" giveaway campaign on its official X (formerly Twitter) account to commemorate the launch of its new product, "Gogo no Kocha FRUITS & ICE TEA." This campaign is drawing significant attention on social media, as a total of 2,000 winners will be selected by lottery to receive one of five types of clear bags featuring fruit designs. Participation is simple: users just need to follow Kirin Beverage's official X account, tap the designated image, and post it. Winners will be notified via direct message (DM). On the X timeline, numerous users are posting their favorite designs with the hashtag "#GogoTeaFruitBag." While the "Gogo Tea Fruit Bag C" design is particularly popular among many applicants, unique designs "A," "B," "D," and "E" are also garnering support, indicating that users are actively enjoying participating in the campaign. This campaign not onl...

Hotel chain Super Hotel is generating excitement with its "#SuperHotelAutumnTravelDestinationChampionship" campaign on SNS X (formerly Twitter), drawing numerous user submissions. The company also plans to participate in an event at the upcoming Osaka-Kansai Expo on September 23, 2025, where it expects to highlight its initiatives for the Sustainable Development Goals (SDGs). Autumn Travel Campaign Offers Free Stays, Diverse Popular Destinations The ongoing "#SuperHotelAutumnTravelDestinationChampionship" campaign offers a chance to win free accommodation vouchers for Super Hotel, renowned for its natural hot springs, welcome bar, and extensive breakfast buffet. Participants are expressing excitement about various autumn travel destinations. User posts list tourist spots across Japan, including Hokuriku, Kyoto, Okinawa, Hokkaido (Kamifurano, Jozankei), Hiroshima, Osaka, Awaji Island, Nasu, Kagoshima, Kawayu Onsen, Miyagi, and Kanazawa, indicating high interest in ...

The hashtag "Purukatsu" has been trending on social media, attracting significant attention. "Purukatsu" is the affectionate term for a pineapple consumption promotion campaign launched by major fruit manufacturer Dole Inc., and it has just been announced that the global boy group INI has been appointed as "Dole Purukatsu Supporters." INI had previously released the song "Pineapple Juice," making this collaboration with Dole a long-awaited development for fans. According to Dole, "Dole Sweetio Pineapple" is "a popular product characterized by its meltingly sweet taste," and through this collaboration, they aim to convey the appeal of pineapple to even more people. On social media, many joyful comments have been posted by INI's fans (MINI), such as "I'm going to do Purukatsu!" and "Thank you, Dole-sama!" Attention is also being drawn to the health benefits of pineapple, with comments like "inges...