Nagoya Braces for Impact: 'Deramasu' Trend Explodes as The Idolmaster SideM Announces Summer Collaboration
The term "Deramasu" suddenly surged to the top of social media trends in Japan, briefly claiming the number two spot on Yahoo! Realtime Search and sparking intense buzz online. "Deramasu" is a collaborative project that pairs the popular multimedia franchise The Idolmaster with local businesses and tourist attractions throughout Nagoya. The latest announcement regarding its partnership with The Idolmaster SideM (affectionately dubbed "Deramasu M" by fans) has sent producers (the franchise's name for fans) nationwide into a state of sheer excitement. Storm of Praise for Newly Drawn 'Balletcore' Outfits and Life-Sized Panels What especially surprised fans was the newly drawn illustration unveiled for the "Deramasu x The Idolmaster Pop-up Store at Manga Exhibition." Fans flooded social media with expressions of gratitude and excitement over the idols' elegant outfits, which are based on the trending "balletcore" fashion a...