Idolmaster Cinderella Girls Teams Up with Naha City for Unique 'Dejimasu' Tourism Campaign
A tourism collaboration titled “Dejimasu,” teaming the hit franchise The Idolmaster Cinderella Girls with Naha City in Okinawa Prefecture, has been announced, sparking major buzz on social media among fans. The unique project name, “Dejimasu,” is a clever play on words combining the Okinawan dialect term deeji (meaning “very” or “great/serious”) with “Idolmaster” (often abbreviated as Imas ). Revealed as a fresh initiative in travel agency-led regional promotional campaigns, the announcement quickly prompted surprise and praise across X (formerly Twitter), with users sharing reactions such as, “Not ‘Okimasu,’ but ‘Dejimasu’?!” and “What an inspired sense of naming!” The event is scheduled to roll out in two distinct phases. Phase 1 will run from November 20, 2026, to January 17, 2027, featuring newly drawn chibi-style illustrations. Phase 2 will take place from January 29 to Feb...