Bento Chain Hokka Hokka Tei Searches for Creator of Iconic Logo Font Ahead of 50th Anniversary, Goes Viral
Popular bento chain Hokka Hokka Tei has become a major topic of discussion on social media as it searches for the person who designed and created its long-beloved logo font, ahead of its 50th anniversary in June 2026. According to Hokka Hokka Tei's official X (formerly Twitter) account, this distinctive handwritten-style font was designed by a part-time student over 50 years ago. The company is appealing for information, stating its desire to express gratitude to this 'elusive designer' who has supported the chain's history since its first store opened in Soka City, Saitama Prefecture. Reports indicate that this search has already been featured on the popular TV program 'Detective Knight Scoop'. This news has been reported by various media outlets such as ORICON NEWS and ITmedia NEWS, with numerous supportive comments flooding X, including remarks like 'I didn't know the designer was unknown! I hope they're found,' 'It's amazing that a ...