Mizkan's "Mizkan Ochugen" Campaign on X (formerly Twitter) Garners Significant Attention
Mizkan's "Mizkan Ochugen" (Mid-Year Gift) campaign, running on X (formerly Twitter), has attracted considerable attention from many users. This campaign, jointly conducted by five accounts including the company's official account, offered a luxurious assortment of Mizkan products to 10 winners and saw a particularly significant surge in participation on its final day. To enter, participants needed to follow Mizkan's official account, quote-tweet their favorite Mizkan product with the hashtag "#ミツカンお中元" (Mizkan Ochugen), and then reply with "ミツカンお中元". This simple participation method attracted a wide range of users. Posts participating in the campaign revealed users' high regard for Mizkan products. Particularly popular were the classic "Ajipon" (ponzu sauce) and "Kantan-su" (easy vinegar), which is well-known for simplifying cooking. Regarding "Ajipon," numerous comments such as "This is a must for shabu-s...