Tokyo International News Agency

Hotto Motto, Japan’s largest takeout bento chain, has announced a large-scale collaboration project with the popular smartphone game Monster Strike (Monst), titled ‘Cho Hotto Motto Sai’ (The Super Hotto Motto Festival), set to begin on June 1st. Fans are already buzzing with anticipation over the news. As part of this collaboration, customers who spend 800 yen or more (including tax) will receive a limited-edition hologram card on a first-come, first-served basis. Additionally, a lottery for exclusive merchandise will be held for members of the ‘My HottoMotto’ loyalty program. Social media platforms are filled with eager comments, such as ‘I’m curious about the card variations’ and ‘I have to get my hands on these.’ Beyond the collaboration, the chain’s new menu items are also drawing significant attention. Hotto Motto has introduced the ‘Imabari Yakibuta Tamago Meshi,’ a recreation of a local specialty from Imabari City, Ehime Prefecture. Users have posted enthusiastic reviews, saying...

In the midst of Japan’s Golden Week holiday season, the takeout bento chain "Hotto Motto" is capturing significant attention across social media. The buzz stems from a combination of a high-stakes giveaway campaign, a collaboration with a popular idol group, and the unwavering loyalty fans hold for the chain's classic menu items. On the official X (formerly Twitter) account, the "Hotto Motto WEEK" campaign reached its final day, drawing massive participation from users hoping to win 10,000 yen in electronic money. Simultaneously, the release of behind-the-scenes footage from a new commercial featuring the idol group CANDY TUNE for the "Asia Fair! Mala Tang & Gapao" promotion has sent waves of excitement through the fanbase. Beyond the promotional hype, many social media users are highlighting Hotto Motto as their go-to choice for holiday meals. Comments such as "there’s a clear difference compared to convenience store bento" and "it’...