Sho Hirano Embodies 'YUMMY LUXURY' for YSL's New Libre Fragrance
On February 27, Yves Saint Laurent Beauté unveiled the latest look of its brand ambassador, Sho Hirano. This release commemorates the launch of "Libre Eau de Parfum Berry Crush," a new addition to YSL's iconic "Libre" fragrance series, with Hirano powerfully and beautifully expressing its allure. The new fragrance, "Libre Eau de Parfum Berry Crush," is characterized by its "juicy raspberry" scent and is garnering attention as a perfume that embodies a new sense of 'freedom.' Sho Hirano's captivating new look embodies the "YUMMY LUXURY" world of this new fragrance, and his powerful yet sensual presence has received significant buzz from fans and media alike. As the face of Yves Saint Laurent Beauté, Sho Hirano has consistently conveyed the brand's message. In this promotion for "Libre Eau de Parfum Berry Crush," he introduces the new appeal of the perfume through a fresh world of 'red.' His compellin...