Kabaya Foods' Hard Gummy "Tough Gummy" Gains Massive SNS Attention Through VTuber Collaboration and Product Popularity
Kabaya Foods' hard gummy "Tough Gummy" is drawing significant attention on social media, not only for its inherent popularity but also for a unique collaboration with "Bachi Niku," a unit from the popular VTuber group "Nijisanji." On X (formerly Twitter), "Tough Gummy" became a trending topic, eliciting numerous expressions of surprise and delight from users. As many users posted comments like, "Tough Gummy is trending, but it looks different than usual, and I'm the most confused," it appears there's a special PR campaign behind this trend, beyond just product popularity. Specifically, the buzz centers around a unique presentation where members of "Bachi Niku" appear to be "summoned" surrounded by "Tough Gummy" products. This led to a flurry of unique expressions such as "Tough Gummy Bachi Niku...?", "Tough Gummy magic circle," and "Bachi Niku is being summoned by Tough ...