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Showing posts with the label Social Media Campaigns

Seven-Eleven Unveils 'Happy Texture' Sweets Collection, Ignites 'Oshi' Campaign with Plushie Giveaways!

Seven-Eleven, a leading convenience store chain, has launched three new sweets nationwide, each meticulously crafted for a unique texture, and they are already creating a significant buzz on social media. Simultaneously, a campaign is underway, inviting consumers to choose their 'oshi' (favorite) from these new desserts and share it online, attracting enthusiastic attention. Featured New Sweets: A Trio of Textures The three new sweets introduced are: Kumodora Tsubu'an Whip (Cloud Dorayaki with Coarse Red Bean Paste and Whip Cream): Living up to its name, this dorayaki features a new, 'fluffy' pancake texture akin to a cloud, offering an exquisite harmony with coarse red bean paste and whipped cream. Its remarkably light melt-in-your-mouth quality redefines the traditional dorayaki. Toro Nama Shokkan Cheesecake (Melting Raw Texture Cheesecake): Perfectly encapsulated by the phrase 'toro nama~' (super melting and fresh), this cheesecake emphasizes a raw, mel...