Tokyo International News Agency

Sukiya, the popular gyudon (beef bowl) chain, is currently running a collaboration with the popular virtual streamer group "Seme4," which has generated a significant buzz on social media. Particularly drawing attention are the special "original tray sheets" offered as a bonus and the "god-tier service" of the store staff in protecting them. In this collaboration, customers who order the "Streamer Recommended Set" receive an original tray sheet, as well as a random original card (out of 6 types). Fans are flocking to Sukiya to get their hands on tray sheets and cards featuring their favorite streamers. On X (formerly Twitter), numerous posts express gratitude, with comments like "It's divine that they put the tray sheet in a bag from the start" and "I ate in-store, but they put the tray sheet in a separate takeout bag, which was god-tier service." Many stores show meticulous care by not placing the tray sheets directly on t...

Gyudon (beef bowl) chain Sukiya announced on the 24th that its limited-time offering, the "Roast Beef Bowl," would be temporarily suspended from sale starting the same day. Through its official X (formerly Twitter) account, the company explained, "Due to overwhelming popularity and subsequent product scarcity, sales will be temporarily suspended." This situation is believed to be caused by a nationwide shortage of ingredients due to a greater-than-expected response. This announcement has garnered significant reactions from many users on social media. Particularly prominent are comments regretting the suspension and expressing hope for its return, such as "No way! I haven't eaten it yet!" "So bummed, I really wanted to try it," and "I'm waiting for sales to resume." Conversely, some users who had already tasted it shared their satisfaction, saying, "I ate it the day before yesterday and it was delicious," and "Glad...