Beat the Summer Heat with "Chilled Sekkisei": Number_i Sparks Viral Skincare Trend in Japan
With the arrival of the intense summer heat, "Hiyashi Sekkisei" (Chilled Sekkisei)—a skincare routine recommended by Kose's skincare brand Sekkisei—has been generating a major buzz, particularly on social media. A new web commercial titled "Hiyashi Sekkisei" Q&A , featuring the popular group Number_i and released on July 8, 2026, has received an overwhelming response immediately following its release. In the video, members Sho Hirano, Yuta Jinguji, and Yuta Kishi introduce the appeal of "Chilled Sekkisei" in a rapid-fire Q&A format. The content is packed with their signature playful chemistry, featuring moments such as Hirano cutely singing and stepping, and Kishi's answers prompting the group to learn more about the product's ingredients. Fans have flooded social media with delighted comments like, "It's so cute I keep watching it on repeat," and "It gives me the energy to get through this hot summer." Inspired ...