Kagome to Strip Back Ketchup Packaging Amid Global Ink Shortage
Kagome Co., Ltd. announced on May 14 that it will begin updating the outer packaging design of its flagship product, "Kagome Tomato Ketchup," starting in late May. This decision stems from difficulties in procuring printing ink—particularly the white base ink—as the supply of naphtha becomes increasingly unstable due to heightening tensions in the Middle East. The redesign affects three product sizes: 500g, 300g, and 180g. While the current packaging features numerous printed tomato illustrations, the new version significantly reduces the printed area, making the outer bag largely transparent. The company clarified that there are no changes to the quality of the squeeze tube or its contents, emphasizing a transition to a simple design with high visibility. This movement toward packaging simplification is gaining momentum across the Japanese food industry. A similar shift by snack giant Calbee, which recently released potato chips in minimalist black-and-white packaging, drew ...