ABC-MART Appoints Popular Boy Band timelesz for adidas's New 'TEKWEN' Sneaker Campaign
Major Japanese footwear retailer ABC-MART has appointed the popular idol group timelesz as campaign ambassadors for adidas's latest sneaker model, the “TEKWEN,” kicking off the product rollout alongside a brand-new television commercial. Combining on-trend design with the star power of the beloved group, the launch instantly generated significant buzz, driving “TEKWEN” to trend across social media platforms. The TEKWEN is defined by its low-profile silhouette, an aesthetic that has been gaining immense traction in contemporary footwear fashion. Pairing a sleek, streamlined shape with lightweight comfort, the shoe is versatile enough for casual city strolls as well as a broad spectrum of street-style looks. The new model is now rolling out across ABC-MART stores nationwide and through its official online shop. In the newly released commercial titled “Saa, Ikou” (Let's Go), the members are captured in natural, candid moments as they meet up on a train s...