SixTONES Member Juri Tanaka Named New SABON Brand Ambassador, Sparking Massive Online Buzz
Natural cosmetics brand SABON has announced Juri Tanaka, a member of the popular idol group SixTONES, as its new brand ambassador, sending excitement across social media. The newly released commercial revolves around the themes "ON with fragrance" and "OFF with SABON," showcasing the charming contrast between Tanaka's professional ON persona and relaxed OFF time. At the launch event, he captured the attention of fans and media alike with an unusual mid-event wardrobe change and his trademark humorous talk. Tanaka is well known among fans for being particularly attentive to scents, leading to an outpouring of supportive comments online such as "Juri Tanaka and great scents—what an incredible combination!" On X (formerly Twitter), related terms alongside the hashtag "#田中樹とSABONしよ" (#Let'sDoSABONWithJuri) rapidly trended. The announcement has energized both long-time fans who already use SABON's body scrubs and shower oils, as well as sh...