Tokyo International News Agency

Kawakami Sangyo, widely known as the manufacturer and distributor of the iconic bubble wrap brand "Puchi Puchi," officially changed its corporate name to "Puchi Puchi Co., Ltd." on October 1, 2026. The bold rebranding, which adopts the registered trademark of its beloved flagship product as its corporate identity, has sparked a wave of surprise and celebration across social media. The company's bubble wrap product "Puchi Puchi" commands overwhelming name recognition and market share in Japan as an indispensable packaging material. This name change is viewed as a strategic move to elevate and consolidate the widely embraced consumer product brand into the overall corporate brand identity. To mark the official launch of the new corporate name on October 1, the company unveiled a new office signboard and launched unique interactive campaigns on social media—such as a pledge to "pop one bubble for every like received"—drawing widespread attention...

Official details have been released regarding Cure Arcana, the newly revealed form of Arcana Shadow from the popular anime series, along with her matching transformation toy, the 'Shine Arcana Rod,' sparking massive excitement across social media. Cure Arcana steps onto the scene with the striking introductory catchphrase: 'The white light illuminating the truth: Great Detective Cure Arcana!' Her transformation item, the Shine Arcana Rod, features an elegant mechanical gimmick where a lily bud blooms into full flower. Beyond enabling individual transformation play, this key item plays an essential role in a combined purification attack executed by all four Pretty Cures, as well as special movie-tie-in moves. Immediately following the announcement, 'Shine Arcana Rod' trended on X (formerly Twitter). Fans praised the visual appeal, sharing reactions such as, 'The lily motif design is absolutely gorgeous,' and 'The blooming bud gimmick brings back nosta...