UHA Mikakuto Releases New "Tokuno Milk" Commercial Featuring Popular Girl Group ME:I

UHA Mikakuto has unveiled a new commercial for its popular product "Tokuno Milk" and announced the continued endorsement of popular girl group ME:I. This news has garnered significant attention, receiving a huge response from fans on social media and propelling "Tokuno Milk" to the top of Yahoo! Japan's trending keywords.

The new commercial depicts ME:I members enjoying a relaxed moment, savoring "Tokuno Milk" in their everyday lives. Dressed in autumn-themed attire, their "rich day" brings comfort and "dense happiness" to viewers. Their song "KiraKira" is used as the background music, perfectly harmonizing with the visual atmosphere. Furthermore, a making-of video has also been released, further delighting fans with glimpses of the members' close bond.

The continued use of ME:I has prompted an outpouring of joyful reactions from fans, with comments like "Too happy!", "Definitely buying!", and "The candy festival is starting!". Many expressions of gratitude were also seen, such as "Thank you, Tokuno Milk!".

There were also numerous mentions of individual members. Ayane Takami's "sweet and gentle voice," in particular, received high praise, with comments like "Enchanting to listen to" and "Sweeter than candy, I've melted." Many fans also rejoiced at her close-up shots. Additionally, Momona Kasahara's adorable gestures and Tsuzumi Ebihara's heartwarming presence with other members became talking points, reaffirming ME:I's appeal as a group with "excellent acting skills" and "good vocal quality."

Many fans have expressed their intention to continue purchasing "Tokuno Milk" as their "long-time favorite sugar boost," indicating that the powerful partnership between ME:I and "Tokuno Milk" will continue to deliver "dense happiness" to many consumers.

The context

UHA Mikakuto: A well-known Japanese confectionery company, famous for various candies, gummies, and snacks.

Tokuno Milk: One of UHA Mikakuto's flagship products, a popular milk-flavored hard candy cherished for its rich and creamy taste. The name "Tokuno" (特濃) literally means "special richness" or "extra rich."

ME:I: A popular Japanese girl group that debuted in April 2024. They were formed through the reality survival show "PRODUCE 101 JAPAN THE GIRLS," where 11 members were chosen by public vote from a pool of trainees. Their popularity stems from their formation process, talented members, and strong fan base (known as "YOU:ME"). Their association with a major brand like UHA Mikakuto highlights their growing influence in the Japanese entertainment industry.

Yahoo! Japan Trends: Similar to Google Trends or Twitter trends, Yahoo! Japan's trending topics indicate what is currently gaining significant public attention and discussion in Japan.

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