Highly Anticipated 'Borderlands 4' Set for Tomorrow's Release, Popular VTuber Web CM Goes Viral

The latest installment in the hugely popular shooter RPG series, "Borderlands 4," is set to be released tomorrow, September 12 (Friday). With the launch just around the corner, excitement is building, with "#Borderlands4" trending on social media platform X (formerly Twitter). Drawing particular attention is a Japan-exclusive web commercial featuring popular VTubers from Nijisanji: Kuzuha, Kanae, and Lauren Iroas.

In this web commercial, the three VTubers repeatedly shout "Hyahha!"—a phrase synonymous with the game—while emphasizing the fun of cooperative play. Furthermore, Natori's "IN_MY_HEAD" has been chosen as the tie-up song, further enhancing the game's atmosphere. Fans have showered it with praise, with comments such as "Kuzuha and Kanae's collaboration is just too good," "It would be amazing to fight alongside those three from Nijisanji," and "The song in the commercial is great!"

The anticipation for the game is clearly reflected in sales rankings. As of 6:00 PM on September 11, "Borderlands 4" ranked 4th in Amazon's PS5 bestseller list. It also appeared as the 3rd trending word on Yahoo!, indicating its high level of public interest. Many users have already pre-ordered, with a flurry of comments like "Can't wait for the release!" and "So damn excited!"

With the release imminent, various posts related to gameplay are appearing on social media. Some streamers are planning live broadcasts on the release day, encouraging fans to "at least get a feel for the game's atmosphere." Series veterans are also recommending the game to new players, saying, "It's a huge waste if you avoid this game just based on its looks!" while others express excitement mixed with indecision, like "I can't decide which character to play..." Some long-time users are even discussing their hopes for specific characters to appear as DLC, bringing renewed attention to core series elements like billions of weapon combinations and flexible character builds.

On the other hand, some users are lamenting their busy schedules, saying, "I won't have time to play even if I buy it," while others express concerns about PC operating environments, asking, "Will it run on my crappy PC?" or remarking, "Checking the spec requirements, it surprisingly demands high specs." However, these comments can also be seen as an inverse reflection of their strong interest in the title.

Finally, tomorrow, "Borderlands 4," long-awaited by countless gamers, will be unleashed. With the powerful promotion by popular VTubers and the fervent anticipation of fans, even greater excitement is expected post-launch.

The context

"Borderlands" is a popular looter-shooter RPG series known for its distinctive cel-shaded art style, dark humor, vast arsenal of procedurally generated weapons (often boasting "billions" of combinations), and cooperative gameplay. Players choose from various "Vault Hunters," each with unique abilities, and embark on missions, often involving quirky characters, in a post-apocalyptic, sci-fi setting. The core gameplay loop involves shooting enemies, collecting loot, and building up character skills. The series is developed by Gearbox Software and published by 2K Games. VTubers (Virtual YouTubers) are online entertainers who use virtual avatars generated by computer graphics and motion capture technology. Nijisanji is one of the largest VTuber agencies in Japan, home to popular talents like Kuzuha, Kanae, and Lauren Iroas, who frequently engage in gaming content.

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