Popular Duo King & Prince Launches Unique '#FindTheHiddenKinPuri' Campaign, Sparking Social Media Buzz

Popular duo King & Prince has launched a unique campaign among their fans titled '#FindTheHiddenKinPuri' (literally, '#FindTheHiddenKingandPrince'), which is generating significant excitement on social media. Timed with the release of their new single 'I know,' this project is a fan-participatory puzzle game set across a special online page and CD shops nationwide, challenging fans to find members Ren Nagase and Kaito Takahashi.

When King & Prince's official X (formerly Twitter) account called out to their fans, the 'Tiara' (the collective name for King & Prince fans), with "We need your help, Tiara! 🚨" urging them to find the 'hidden KinPuri' in various locations, the topic instantly went viral among fans. Comments expressing joy like "Thank you for this fun project!" and "I've only found [number] so far, but I'll keep trying!" along with remarks about the high difficulty, have been pouring in.

Particular attention is being given to the 'hidden KinPuri' located on the special online page. Fans discover hidden member photos by carefully 'tapping' or 'sliding' images within the page. Reports indicate that some have already found as many as 16 'hidden KinPuri,' creating a fervent atmosphere where fans compete over the number of discoveries. Some fans are also sharing hints, such as "It doesn't appear by tapping, but by sliding down!" or "Hold it for 5 seconds and it will appear!", showcasing the cooperative spirit among the Tiara (the collective term for King & Prince fans).

Furthermore, the campaign isn't limited to the digital realm; it's also being conducted at CD shops nationwide, with hints suggesting that 'hidden KinPuri' can be found particularly at Tower Records. Fans' comments like "I want to go to Tower Records!" convey their excitement for the in-store discovery experience. The official account has hinted that "gifts have even been prepared," suggesting the possibility of special 'presents' for those who find them. This is also expected to boost purchasing intent for the new single's CD and encourage visits to physical stores.

As a fan's comment illustrates, "It's already exciting enough just for a new song to come out, but Team KinPuri is always amazing at giving us even more to enjoy!" This campaign is not merely a promotion; it's enthusiastically embraced as a characteristic King & Prince initiative that deepens their bond with fans and heightens anticipation for the release date.

The context

King & Prince (often abbreviated as KinPuri) is a popular Japanese idol duo under STARTO Entertainment (formerly Johnny & Associates). They debuted in 2018 and have gained a significant following for their music and performances. Their fans are collectively known as 'Tiara'. This campaign leverages their popularity and fan engagement through interactive online and offline activities to promote their new single 'I know'.

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