Nissin’s Chicken Ramen Sparks Online Frenzy with Bizarre 'Kabuto Borg' Collaboration

Nissin Food Products’ long-selling "Chicken Ramen" has ignited a firestorm on social media after launching a collaborative project with the legendary cult anime Kabuto Borg VxV.

On May 14, "Hiyoko-chan," the official X (formerly Twitter) account for Chicken Ramen, announced a campaign to win a "Shirotama Maker"—a device designed to perfectly cook egg whites. The promotional video released alongside the announcement features Kabuto Borg VxV, an anime that originally aired in 2006. Fans were stunned to see brand-new animation and voice recordings by the original cast produced specifically for this campaign in the Reiwa era.

Online reactions poured in, with comments such as "Why Kabuto Borg in the Reiwa era?", "Nissin is as crazy as ever (a compliment)," and "I can't stop laughing at this unexpected collaboration." Given that the original series was famously dubbed a "mad anime" for its unpredictable and surreal plot developments, the response has been overwhelmingly positive, with fans noting that "there are nutrients you can only get from Kabuto Borg" and "no one could have predicted this."

Many fans also praised Nissin’s aggressive and unconventional marketing style, drawing comparisons to their past collaboration between Cup Noodle and Chargeman Ken!. Social media was briefly dominated by Kabuto Borg nostalgia and excitement as users mirrored the intense energy of the show while discussing the prize. Even years after its broadcast ended, the series maintains a powerful fanbase, and this collaboration with Chicken Ramen has once again proven its overwhelming presence in modern internet culture.

The context

Kabuto Borg VxV (Jinzo Konchu Kabuto Borg VxV) is a 2006 toy-tie-in anime that gained a massive cult following in Japan for its absurd writing, blatant disregard for continuity, and parodies of typical shonen tropes. It is often cited as a prime example of "insane" or "surreal" media. Nissin Food Products is well-known in Japan for its "edgy" marketing, frequently collaborating with niche or meme-heavy intellectual properties to generate viral engagement among younger demographics and internet subcultures.

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