≒JOY’s New Summer Anthem 'Summer Twintails' Takes Social Media by Storm

The idol group ≒JOY (Nearly Equal Joy), produced by Rino Sashihara, has released the music video for their 5th single, "Summer Twintails," sparking a massive wave of excitement across social media. This track is a quintessential idol song that perfectly captures the spirit of summer. As the title suggests, the video features a stunning visual concept where all members, including those who rarely wear the hairstyle, are seen sporting "twintails." The performance shines a spotlight on the unique charm of each member, led by center Ayumi Ichihara. Fans have been flooding the internet with praise, calling the video "an overwhelming explosion of cuteness" and declaring it a "guaranteed masterpiece" even before hearing it.

Producer Rino Sashihara herself shared her enthusiasm on social media, teasing her attention to detail regarding the song's memorable spoken lines by posting, "A woman who possesses various patterns of lines..." The choreography was handled by the acclaimed team CRE8BOY, known for numerous hits, resulting in a catchy and perfectly synchronized routine. The latter half of the MV features a unique sequence where the members call out to UFOs on a rooftop, leading fans to praise the group's "playful spirit" and the "perfect outro."

The context

≒JOY is an idol group formed by former AKB48 star Rino Sashihara, serving as a sister group to =LOVE and ≠ME. Sashihara is highly respected in the Japanese entertainment industry for her hands-on approach to idol production, often focusing on narrative-driven lyrics and high-energy performances. With "Summer Twintails" currently trending, it has become an early contender for the definitive idol song of the summer, joining other popular tracks like ≠ME's "Summer Haze" in dominating the seasonal conversation.

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