Sashihara Rino-Produced Idol Group ≒JOY Releases Catchy New Music Video 'Watashi Chuiho'

≒JOY (Nearly Equal Joy), the idol group produced by Rino Sashihara, has released the music video for "Watashi Chuiho" ("Warning: Me"), a coupling track from their 5th single, on their official YouTube channel and other platforms. Featuring members Ren Esumi and Momoka as dual centers, the song sparked immediate buzz across social media upon its release.

Centered around the theme of "please accept my heavy love," the song is characterized by its unforgettable, catchy melody and vibrant, lively atmosphere. On social media, Esumi appealed to fans directly, asking, "Will you accept my heavy, heavy love??" In response, fans flooded online platforms with praise, calling it an "absolute genius track" and declaring, "It's so good I can't calm down."

The music video's visual aesthetics and costumes have also drawn significant attention. Alongside classic school uniform attire, members showcase a variety of hairstyles, including pigtails and "jellyfish hair." Overwhelmed fans posted reactions such as "I've ingested a lethal dose of cuteness" and "Their visuals are insanely good." Additionally, many noted that the Heisei-era pop melody line and classic idol feel pay homage to legendary solo idol Aya Matsuura, with fans eagerly anticipating chanting audience calls at upcoming live performances.

With the release of "Watashi Chuiho," ≒JOY's momentum continues to accelerate. Fans are at a peak level of excitement on social media, actively searching for MV shooting locations and voicing high expectations for upcoming merchandise releases.

The context

≒JOY (pronounced "Nearly Equal Joy") is a Japanese female idol group produced by former AKB48 and HKT48 star Rino Sashihara. Formed in 2022, ≒JOY is the third idol group created under Sashihara's production, following =LOVE (Equal Love) and ≠ME (Not Equal Me). The group has gained rapid popularity among J-pop fans for its energetic performances, polished music videos, and distinct pop sound that bridges classic 2000s (Heisei era) J-pop aesthetics with modern Japanese idol culture.

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