=LOVE Set to Drop Music Video for Highly Anticipated New Single 'Koi, Hajimemashita.'
Japanese idol group =LOVE (Equal Love), produced by former AKB48 member Rino Sashihara, has announced that the music video for "Koi, Hajimemashita." (I've Fallen in Love), the title track of their 21st single, will premiere on their official YouTube channel on August 14 at 10:00 PM JST. Following the announcement, hashtags such as "#KoiHajimemashita" and "#EquLove" trended across social media, sparking immense excitement among fans.
The track is already available on digital streaming platforms ahead of the official release, drawing enthusiastic praise from listeners with comments like, "It's constantly playing on repeat in my head," and "It's so cute I can listen to it forever." Additionally, the group's official TikTok account has uploaded dance videos in performance attire, as well as a special collaboration video featuring Hayate Wada from the popular dance and vocal group Da-iCE, further thrilling the fanbase.
Even the teaser thumbnail for the music video generated buzz, with fans commenting, "It's guaranteed to be super cute just from the thumbnail," and "The goddesses have descended." Eager supporters are counting down the hours to tune in live for the premiere. As the release date for their 21st single approaches, anticipation continues to build for =LOVE's upcoming activities.
The Context
=LOVE (pronounced "Equal Love") is a Japanese female idol group formed in 2017 through a collaboration between top idol producer Rino Sashihara and Yoyogi Animation Academy. Known for their polished vocal performances, cute image, and synchronized choreography, the group has established a strong presence in the Japanese J-pop scene. Rino Sashihara, a former star of AKB48 and HKT48, acts as the group's sole producer and lyricist, helping guide them to consistent chart-topping success.
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