M!LK Leader Jinto Yoshida Steals the Show in Guest Appearance on 'Gochi' Variety Segment

Actress Meisa Kuroki and Jinto Yoshida, leader of the five-member vocal and dance group M!LK, recently made their debut guest appearances on "Gourmet Chicken Race: Gochi ni Naimasu!"—the flagship segment of Nippon TV's popular variety show Guru Guru Ninety-Nine—sparking a massive buzz across social media.

Making his first appearance on the show, Yoshida found himself hit by a series of unexpected troubles and mishaps. Despite revealing an unexpectedly unlucky side, his natural airheadedness and endearing reactions brought huge energy to the broadcast. Viewers flooded social media with enthusiastic praise, commenting, "He's so cute I couldn't take my eyes off him," "His helpless luck makes you want to root for him," and "This episode was absolute comedy gold."

Another major highlight was the banter between Yoshida and fellow M!LK member Hayato Sano, who is a regular cast member on the show. Fans affectionately refer to the duo as "Sano-Jin." At one point midway through the broadcast, the pair performed a dramatic prostrate bow (dogeza) together to make up for a blunder, delighting fans with their perfectly synchronized chemistry. The episode ended on a dramatic note, with Sano ultimately claiming first place.

Following the broadcast, "Gochi" trended on X (formerly Twitter), with fans continuing to relive the moment through catch-up streaming services. Having left a strong impression on this high-profile variety show, Yoshida has raised high expectations for his future entertainment appearances.

The context

"Gourmet Chicken Race: Gochi ni Naimasu!" (often shortened to "Gochi") is a long-running, flagship segment of the popular Japanese variety show Guru Guru Ninety-Nine, hosted by the comedy duo Ninety-Nine. In the game, celebrity regulars and special guests order high-end meals without knowing the prices, aiming to hit a secret total budget. The participant furthest from the target price must pay the entire dining bill for all contestants out of pocket, making it a high-stakes comedy favorite. M!LK is a popular Japanese boy band formed under Stardust Promotion, featuring both Jinto Yoshida and Hayato Sano.

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