BE:FIRST's New Suntory Nama Beer Commercial to Premiere on Terrestrial TV During 'Aiba Manabu'

Suntory has announced that the new TV commercial and project song for Suntory Nama Beer (affectionately known as "San-Nama") will make its terrestrial broadcast debut during TV Asahi's popular variety show Aiba Manabu on August 2. The announcement has sparked significant excitement across social media platforms.

The news drew strong reactions from fans of the popular Japanese boy group BE:FIRST as well as regular viewers of the show. Social media was quickly flooded with enthusiastic posts, with fans commenting, "I'm so happy to see it on a favorite show I watch every week," "I've already set my TV to record it," and "I will definitely watch it live!"

The upcoming episode of Aiba Manabu, scheduled to air at 6:00 PM JST on August 2, is titled "Manabu! Summer Chilled Gourmet Fair" and will feature delicious local chilled dishes from across Japan. With the combination of mouthwatering summer cuisine and the broadcast of the highly anticipated commercial, fan excitement is reaching a fever pitch ahead of the weekend.

The context

Aiba Manabu is a popular Japanese Sunday evening variety program hosted by Masaki Aiba, a member of the legendary J-pop group Arashi. On the show, Aiba explores Japanese food culture, agriculture, and local specialties. BE:FIRST is a seven-member J-pop boy group formed in 2021 through the reality competition show THE FIRST, hosted by artist/producer SKY-HI. Suntory's "San-Nama" (Suntory Nama Beer) is one of Japan's flagship beer brands, frequently partnering with top musicians and media personalities for high-profile marketing campaigns.

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