Kazunari Ninomiya's 'Secret Cinema' Selection Takes Social Media by Storm

A recent installment of the "Secret Cinema" event, for which Kazunari Ninomiya serves as an ambassador, has sparked widespread excitement on social media after the mystery film was revealed to be the 2023 hit "River."

"Secret Cinema" is an immersive event where the featured movie remains undisclosed until the day of the screening, allowing audience members to enjoy a film hand-picked by Ninomiya without any prior knowledge of what they are about to see. Fans took to social media to express their delight, with comments such as, "The anticipation was thrilling, and it turned out to be 'River'—it was simply the best," and "Ninomiya’s taste in films is truly brilliant."

The film is a sci-fi comedy set at a traditional Japanese inn in Kibune, following a group of people caught in a two-minute time loop. Audience members praised its brisk pacing and humor, with many noting, "It was such an immersive and exciting experience, similar to playing a game like 'The Exit 8'." Others shared their appreciation for the discovery, noting, "I probably wouldn't have chosen this film myself, but I'm so glad I got to see it," and "I've seen it on streaming before, but watching it on the big screen was a special treat."

Makoto Ueda of Europe Kikaku, who wrote the screenplay, shared his thoughts on social media, writing, "Back when we were filming in the middle of a cold snap four years ago, I never imagined such a bright spring awaited this project." The renewed attention brought by Ninomiya's selection has turned this screening into an unforgettable experience, leaving audiences with laughter, a touch of poignancy, and a lingering sense of happiness.

The context

"Secret Cinema" is a growing trend in Japan's film culture that emphasizes the pure experience of storytelling by removing preconceptions. "River" (2023) is a critically acclaimed independent film by the Kyoto-based theater troupe Europe Kikaku. The film gained a cult following for its clever take on the time-loop genre, set against the scenic backdrop of Kibune, a famous historic area in northern Kyoto. Kazunari Ninomiya, a member of the legendary idol group Arashi and a well-known cinephile, has been actively promoting independent and unique films through his various media platforms, effectively introducing hidden gems to a broader mainstream audience.