≠ME Kicks Off 2026 Arena Tour "Kassai Parade" with Explosive Opening and Brand-New Song

On May 4, 2026, the idol group ≠ME (Noimee), produced by Rino Sashihara, kicked off their highly anticipated Arena Tour 2026, "Kassai Parade" (Cheers Parade), at the Tokyo Garden Theater. From the very first day, the group delivered breathtaking performances, including the debut of a new track. The event quickly became a hot topic online, with hashtags like "#Noimee" and "Kassai Parade" trending on social media platforms.

The tour’s titular song, "Kassai Parade," was revealed to be a brand-new track written specifically for this series of concerts. As the opening number, it immediately pushed the venue's energy to its peak. Fans expressed their excitement, with comments like "I was so curious about the song, and it turned out to be amazing" and "The costumes are fresh and adorable," signaling that the track is destined to become a new staple for the group.

The setlist, which fans dubbed a "God-tier setlist," featured popular hits such as "Marcato," "Haitateki Fighter," and "Kurukuru Kakigori." In keeping with ≠ME concert tradition, fans in the designated "Kameko" (camera enthusiast) seats shared high-quality photos of members Nanaka Tomita, Shiori Nagata, Momo Sakurai, and Moeko Kanisawa. These images, capturing the members' dynamic energy and vibrant outfits, quickly spread across social media.

Reactions from attendees were overwhelmingly positive. "The show was so good it’s almost a blur," one fan shared, while others called for an early music video release or streaming date. Some fans even offered humorous takes on the powerful title "Kassai Parade," noting it felt more "masculine" than their usual style or even resembled the name of a "Pokémon expansion pack." With such a strong start, expectations are high for the rest of the tour as ≠ME continues their momentum.

The context

≠ME (pronounced "Not Equal Me" and nicknamed "Noimee") is a Japanese girl group produced by Rino Sashihara, a former member of AKB48 and HKT48 and a highly influential figure in the Japanese entertainment industry. Formed in 2019, they are the first sister group to =LOVE. One unique aspect of their concerts is the "Kameko" (short for Camera Kozou) culture, where specific seats are designated for fans to bring professional-grade cameras to take high-quality photos during certain songs. This practice is widely popular in Sashihara-produced groups as it helps promote the members through professional-looking fan-generated content on social media.

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