"OKAWARI Live" Goes Viral: Snow Man and Number_i Deliver Show-Stopping Performances on CDTV

The "OKAWARI Live" segment on TBS's hit music program CDTV Live! Live! has taken social media by storm. During the broadcast, the hashtag #OKAWARI trended as fans voiced their excitement over the unique encore-style performances.

"OKAWARI Live" is a special segment where artists perform a song "one more time" in response to viewer feedback. In this most recent broadcast, Snow Man performed "Odorouze!" in a special collaboration with footage from a film starring member Daisuke Sakuma. Fans were captivated, leaving comments such as "The synchronization with the movie clips was incredible" and "Seeing them dance in suits was simply stunning."

Number_i also appeared on the show, coinciding with the release of their latest single "3XL." Fans were treated to a full-size "encore" of the song on its release day. The performance received a wave of praise for its mix of "charisma and charm," as well as its impressive camerawork and lighting. Enthusiastic fans have even started using the term "Self-OKAWARI" to describe the act of rewatching their recorded clips of the performance.

With M!LK debuting a new song and a preview of Juice=Juice’s upcoming appearance, anticipation for future "OKAWARI Live" segments is at an all-time high. This interactive format, which unites artists and fans, is quickly establishing itself as a new way to enjoy music television.

The context

CDTV Live! Live! (Count Down TV) is one of Japan's most prominent weekly music programs, known for featuring long-form performances and live broadcasts. The term "Okawari" literally translates to "a second helping" or "refill" in Japanese, usually referring to food. In the context of this show, it represents a fan-requested encore.

The featured groups are currently among the biggest names in the J-pop industry: Snow Man is a popular nine-member group known for their high-level choreography and acrobatic skills. Number_i is a high-profile trio consisting of former members of the group King & Prince (Sho Hirano, Yuta Jinguji, and Yuta Kishi), who have seen massive success since their recent debut.

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