Popular YouTuber Hajime Syacho Announces Marriage to Non-Celebrity Woman

Popular YouTuber Hajime Syacho announced his marriage to a non-celebrity woman via his YouTube channel. This sudden happy news was met with an outpouring of congratulations on social media, with messages like “Congratulations, Hajimen!” flooding the platforms.

In the video, Hajime Syacho explicitly stated, “I am already legally married. I’ve already submitted the marriage registration, and I’m married.” While he described his partner as a “non-celebrity woman,” shortly after the announcement, phrases like “Hajime Syacho married” and “married to a non-celebrity woman” began trending on X (formerly Twitter), garnering significant attention.

Many fans shared heartfelt comments such as “This is too happy!” and “While a celebrity’s marriage can be a bit complicated, I’m just happy to see them looking happy.” As was also observed during HIKAKIN’s marriage, some humorous questions and discussions arose regarding the term “non-celebrity woman,” with comments like “Aren’t YouTubers also regular people?” or “It’s just a regular man marrying a regular woman.” However, the majority of reactions were positive, and there’s no doubt that this announcement has brought another joyous occasion to the Japanese YouTube community.

This marriage announcement is also seen as a reflection of Hajime Syacho’s long-held desire for marriage and his approach to risk management as a YouTuber. Fans hold high expectations for this new chapter in his life.

The Context

Hajime Syacho (real name: Hajime Kato) is one of Japan's most prominent and successful YouTubers. Known for his diverse content, which often includes elaborate experiments, challenges, product reviews, and vlogs, he has amassed a massive following, being one of the first Japanese YouTubers to reach 10 million subscribers. His marriage announcement is significant not only because of his immense popularity but also due to the ongoing public interest in the personal lives of top content creators. In Japan, when a famous personality marries someone outside the entertainment industry, the term “一般女性” (ippan josei), meaning “non-celebrity woman,” is commonly used, often leading to lighthearted discussions about the nature of celebrity and normalcy, as seen in this article and previously with other high-profile YouTubers like HIKAKIN.