Popular Idol Group Snow Man's First Pop-Up Event Grandly Opens in Seoul

Popular idol group Snow Man's first pop-up event, "Snow Man 1st POP-UP," grandly opened on August 30th at XYZ SEOUL (Seongsu-dong) in Seoul, South Korea. Running until September 14th, the event was bustling with numerous fans from day one, attracting significant attention with its fervent reception, even ranking high on social media trend lists.

The venue is designed with a "pure white space" concept, expressing Snow Man's unique worldview. A highlight of the event is the giant snowman object installed at the venue. Visitors can enjoy viewing unreleased photos and music videos, which can only be seen here, and taking commemorative photos at a photo booth. Particularly popular is the Purikura (photo booth) where fans can get a compatibility diagnosis with a member. The results are printed as charming "Suno-Chiru prints," guaranteed to become a special memory for fans.

A wide variety of limited-edition official merchandise is also available at the venue, drawing keen interest from fans. Items like Daisuke Sakuma's can badge set, hair pin set, scrunchie, and cap have become hot topics, being called "too cute." Furthermore, collaboration T-shirts with WILDSIDE YOHJI YAMAMOTO are also on sale, receiving praise for their simple yet stylish design. In particular, Ren Meguro's Korea-exclusive set is being hailed as "top-tier" and has become the subject of fierce competition.

Due to the event's immense popularity, admission tickets are extremely difficult to obtain, with requests for ticket exchanges and proxy purchases of merchandise circulating widely on social media. Fans have expressed their joy with messages like "Congratulations on the first day!", "What an exciting space!", and "Can't wait for it to be held in Japan!", along with numerous well wishes for the event's great success.

Beginning in Seoul, Snow Man's first pop-up event is also expected to be held in Tokyo, Osaka, and other cities in the future, offering a valuable opportunity for both domestic and international fans to experience Snow Man's appeal up close. "The Pure White Summer" that descended upon Seoul in midsummer continues to deliver wonderful memories to many fans.

The Context

Snow Man is a popular nine-member Japanese idol group formed by Johnny & Associates (now SMILE-UP. / STARTO ENTERTAINMENT). Known for their acrobatic performances, powerful vocals, and diverse individual talents in acting and variety shows, they have gained significant popularity across Asia. This pop-up event in Seoul marks a notable milestone as their first overseas pop-up, signifying their growing international appeal and the increasing interest of K-Pop dominated South Korea in J-Pop acts. The event not only offers exclusive merchandise and experiences but also serves as a testament to Snow Man's expanding global fanbase, with future events anticipated in Japan's major cities.

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