Tamiya Announces Passing of Chairman Shunsaku Tamiya at 90

Tamiya Corporation, a renowned model manufacturer, has announced the passing of its Chairman and Representative Director, Shunsaku Tamiya, at the age of 90 on July 18, Reiwa 7 (2025). Upon hearing this news, many model fans and industry stakeholders have expressed their condolences on social media.

As the second-generation head of the company, Shunsaku Tamiya was instrumental in transforming Tamiya from a manufacturer of wooden models into a leader in plastic models, effectively revolutionizing Japan's plastic model industry. He introduced numerous innovative products, such as RC cars and Mini 4WD, conveying the joy of craftsmanship and creation to countless individuals. Social media posts reflect his profound impact on Japan's 'monozukuri' (making things/craftsmanship) culture, with comments like 'I grew up playing with Tamiya products' and 'My passion for tinkering with cars and machines originated with Tamiya.'

Furthermore, Mr. Tamiya made significant contributions to establishing Shizuoka City as the 'Model Capital of the World,' gaining global recognition. His achievements are lauded not only within the model industry but also for contributing to the overall development of Japanese manufacturing. There were also expressions of regret that his appearance at the most recent Hobby Show turned out to be his last.

Tamiya's official account expressed its condolences, stating, 'We respectfully announce this news and express our deepest gratitude for his kindness and support throughout his life.' Many fans are commemorating his achievements and offering their heartfelt prayers for his repose.

The context

Tamiya Corporation is a globally recognized Japanese company, celebrated for its high-quality plastic models, radio-controlled (RC) cars, and Mini 4WD miniature racing cars. The term 'monozukuri' is a key Japanese concept referring to the art and science of manufacturing, emphasizing craftsmanship, continuous improvement, and pride in production. Shunsaku Tamiya's efforts greatly influenced this culture. Shizuoka City is known as the 'Model Capital of the World' because it is home to several major Japanese model manufacturers, including Tamiya, Bandai, Aoshima, and Hasegawa, and hosts the annual Shizuoka Hobby Show, one of the largest model exhibitions globally. This background highlights Tamiya's central role in fostering Japan's unique blend of technological prowess and meticulous craftsmanship.