Ryota Miyadate of Snow Man Stars in New Zespri CM with Kiwi Brothers, Creating a Social Media Buzz

Ryota Miyadate, a member of the popular idol group Snow Man, has been cast in Zespri International Japan's new commercial, and his collaboration with the adorable characters "Kiwi Brothers" has become a major talking point on social media.

In the new commercial, Miyadate takes on the role of captain of the "Fruit in Bento Box Squad." He performs a Reiwa-era arrangement of "The Bento Box Song" alongside the Kiwi Brothers. This unexpected combination has led to a flood of joyful comments from fans, such as "Datema and the Kiwi Brothers are too good 💞" and "This is the best😭."

What has garnered particular attention is the scene in the commercial where the Kiwi Brothers affectionately call Miyadate "Datemaaa~!" In response, Miyadate humorously commented, "My long-awaited conversation with the Kiwi Brothers happened via my proud backside," and his "elegant divine response" has sparked an explosion of laughter on social media, with comments like "Too cute🤦‍♀️" and "Shouldn't have watched this while eating lol."

The Kiwi Brothers, who boast immense popularity as Zespri's characters, have long had many fans who collect their merchandise (figures, eco-bags, etc.). This collaboration with Miyadate has also been welcomed by existing fans, with comments like "So happy about this favorite collaboration (^т ̫ т^)🥝." Currently, a campaign is underway where people can collect stickers to win Kiwi Brothers figures, which is expected to generate even more buzz.

This commercial casting has sparked interest from various angles, with some fans connecting it to Miyadate's fortune-telling results, linking it to prophecies such as "hearing the melody of ingredients" and "releasing a song." The "cute" chemical reaction between Ryota Miyadate and the Kiwi Brothers is sure to continue bringing smiles and health to many people.

The context

Zespri International Japan: The Japanese subsidiary of Zespri, a New Zealand-based company that markets kiwifruit globally. Their commercials in Japan often feature the popular Kiwi Brothers mascots.

Kiwi Brothers: Zespri's beloved mascot characters in Japan, two anthropomorphic kiwis (one green, one gold) known for their charming personalities and catchy songs in commercials.

Snow Man: A popular nine-member Japanese idol group managed by Starship Entertainment (formerly Johnny & Associates). They are known for their powerful dance performances, acrobatic skills, and diverse individual talents.

Ryota Miyadate: A member of Snow Man, often referred to by fans as "Datema" (舘様), a nickname that conveys an image of elegance, royalty, or a prince. His persona often involves a refined demeanor and witty, sometimes unexpectedly humorous, remarks, leading to the term "elegant divine response" (エレガントな神対応 - elegant kamitaiou), meaning a perfectly charming and witty reaction.

"The Bento Box Song" (おべんとうばこのうた): A well-known traditional Japanese children's song about making a bento (lunch) box. The song often lists ingredients and actions related to preparing food.

Reiwa era: The current era in Japan, which began in May 2019 upon the ascension of Emperor Naruhito. A "Reiwa-era arrangement" implies a modern or updated version of the classic children's song.

Fortune-telling results: It is common in Japanese entertainment for celebrities to participate in fortune-telling segments on variety shows, and fans often remember specific predictions related to their favorite idols' careers or personal lives.

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