Popular Japanese Cafe Brand Zunda Saryo Collaborates with Hit Anime 'Haikyu!!', Creating a Social Media Sensation

Zunda Saryo, a popular Japanese cafe brand operated by Kasho Sanzen, has announced a collaboration with the hit anime 'Haikyu!!', generating significant buzz on social media. Particularly noteworthy is the limited-time sale of its 'Zunda Shake' featuring a newly drawn visual of Toru Oikawa, a popular character from the series.

This collaboration involves selling the tall size of Zunda Saryo's signature product, the 'Zunda Shake', with a straw tag featuring an original, newly drawn visual of Toru Oikawa. The sales period is from Thursday, August 14th to Sunday, August 24th, and it will be available at a limited number of stores.

Immediately following the announcement, X (formerly Twitter) was flooded with joyful reactions such as 'Oikawa and Zunda Saryo are here!!!' and 'It's Oikawa-san! 🫶🫶🫶'. Many praises were also directed at the charming illustration, with comments like 'Oikawa-san's visual is super cute' and 'It's a "tehe-pero" Oikawa'. Furthermore, numerous users endorsed the product's taste, saying 'Zunda Shake is delicious, so definitely try it on this occasion' and 'I've had Zunda Saryo's Zunda Shake before, it's delicious and highly recommended.'

Some fans expressed regret over the limited availability, with comments like 'It's too much hassle to go all the way to Sendai, I wish they had online orders 😇' and 'It's a shame it's only available at 3 stores...'. However, strong intentions to purchase were also evident, with remarks such as 'I really want Zunda Saryo's Oikawa' and 'I seriously want that Zunda Saryo collaboration, I'm going to buy it, Sendai Station is right there'. It is anticipated that many fans will visit the participating stores during the collaboration period.

Zunda Saryo even temporarily ranked high among Yahoo! trending words, indicating the significant public interest this collaboration has garnered. The combination of a regionally rooted specialty and popular content seems poised to introduce its appeal to new audiences.

The Context

Zunda Saryo is a popular Japanese cafe brand, part of Kasho Sanzen, a renowned confectioner based in Miyagi Prefecture, known for its traditional Japanese sweets and beverages. Their signature product is the 'Zunda Shake,' a unique drink made from 'zunda,' a sweet paste of mashed edamame (green soybeans) that is a local specialty of the Tohoku region, particularly Miyagi. 'Haikyu!!' is a highly popular Japanese manga and anime series centered around high school volleyball. Toru Oikawa is one of the beloved characters from the series, known for being a charismatic and skilled setter. The setting of 'Haikyu!!' includes Miyagi Prefecture, which makes the collaboration with a Sendai-based brand like Zunda Saryo particularly fitting for fans.

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