Nijisanji's New Trending Term "Eriburi" Sparks Buzz, Set to Feature at AGF 2025

The new trending term "Eriburi" from the major VTuber group Nijisanji is generating significant buzz, primarily on social media. Fans are particularly thrilled by the announcement of their participation in "Animate Girls Festival 2025 (AGF_2025)," scheduled for November 2025.

According to information released by Nijisanji's official channels, the Nijisanji booth at AGF_2025 will feature "Eriburi" merchandise sales and special exhibits alongside popular unit "VOLTACTION." It was also revealed that attendees at the main venue will receive an exclusive original shopper, leading to many fans expressing their desire to attend in person.

"Eriburi" was previously a term used among a segment of fans, but its recognition as an official unit name in this announcement has surprised and delighted many. Comments such as "Is this the first time 'Eriburi' has appeared officially in text?" and "I thought it was just for the radio" were heard. Furthermore, the soft sound of "Eriburi" in hiragana creates a striking contrast with the characters' cool visuals, leading to many opinions like "The text is too loose for their cool faces, it's the best" and "The logo is cute and the gap with the two characters is amazing." The key visual also received high praise for its design details, with remarks like "Their lineup looks so cool!" and "They properly considered their height differences in the arrangement."

Fans have high expectations for the full-scale "Eriburi" merchandise lineup, which is expected to begin with this AGF exhibition. Comments like "I'm happy because there's nothing yet apart from welcome goods" and "If acrylic stands come out, I'll buy them" poured in, and some also lamented the previous scarcity of merchandise.

Furthermore, attention is also focused on the multitude of upcoming "Eriburi"-related events. A half-anniversary in October, Ichihashi-sensei's birthday in December, and Itsuki-san's birthday in January mean a continuous stream of events and merchandise supply through the year-end and New Year period, prompting some fans to utter joyous cries like "It's going to be an Eriburi festival from autumn to winter!" and "Too much supply, I can't handle it!" On the other hand, fans who find it difficult to attend from afar have expressed heartfelt wishes such as "Traveling is impossible" and "I wonder if goods will be available online," with high hopes for future online sales.

Starting with this AGF exhibition, "Eriburi"'s activities are expected to become increasingly vibrant. Fans are keenly anticipating further developments and the "supply" of appealing content in the future.

The context

Nijisanji is one of Japan's largest and most prominent VTuber agencies, managing a diverse roster of virtual talents. VTubers (Virtual YouTubers) are online entertainers who use digital avatars and motion capture technology to stream content, interact with fans, and create a unique form of digital entertainment. Animate Girls Festival (AGF) is a major annual event held in Japan, specifically catering to female fans of anime, manga, games, and related merchandise. The term "Eriburi" (えりぶり) is a popular fan-created nickname for a specific duo within Nijisanji, Erikurita Gawa and Ichihatsu Minami. The official adoption of a fan-coined term by the agency is significant, as it validates fan communities and often leads to increased official content and merchandise featuring the beloved pairing.