NEWS's Takahisa Masuda (Massu) Achieves 'Pitari Sho' on 'Gochi ni Narimasu!' Segment of 'Gurunai,' Sparking Major Buzz

Takahisa Masuda (Massu) of the idol group NEWS has garnered significant attention by perfectly winning the 'Pitari Sho' (Perfect Score Prize) on the popular segment 'Gochi ni Narimasu!' from NTV's popular variety show 'Gurunai (Gourmet Ninetynine).'

During the program's broadcast on July 3rd, Masuda remarkably hit the exact target amount, achieving the 'Pitari Sho.' The show's official X (formerly Twitter) account celebrated his achievement, posting: "Massu, congratulations on your Pitari Sho 💴😆💛 Massu had amazing composure today 😂".

What particularly stood out was that this 'Pitari Sho' occurred on the 'eve of his birthday,' just before Masuda's actual birthday on July 4th. Fans flooded social media with congratulatory messages such as "What a perfect birthday eve celebration!" and "You really pulled it off coolly on the last day of being 38!" Comments praising his competitive spirit also poured in, including "I want to call him Mr. Pitari Sho! Excellent, Massu 👏👏👏" and "As expected of a superstar!!!!"

Daisuke Sakuma and Ryohei Abe (AbeSaku) from Snow Man also appeared as guests on this episode. Although they missed the 'Pitari Sho,' fans expressed relief that they avoided being the loser and the associated payment. Fumiya Takahashi also missed the 'Pitari Sho,' but hopes are high for him to win it next time.

During the show, the keyword 'Abudabu,' related to Ninety-nine's Takashi Okamura, also appeared, and combined with Masuda's 'Pitari Sho,' it created an episode that seemed to foretell good fortune. Masuda's splendid achievement of the 'Pitari Sho' brought surprise and excitement to many viewers, and social media was awash with congratulations.

The Context

'Gochi ni Narimasu!' (often shortened to 'Gochi') is a highly popular and long-running segment on NTV's variety show 'Gurunai (Gourmet Ninetynine).' In this segment, celebrity guests and regular cast members dine at high-end restaurants, attempting to guess the exact price of their meal. The person whose guess is furthest from the actual price becomes the 'loser' (ビリ, 'biri') and must pay for everyone's expensive meals, which can amount to hundreds of thousands of yen. The 'Pitari Sho' (ピタリ賞, Perfect Score Prize) is an incredibly rare and sought-after achievement where a participant guesses the *exact* target amount, not only exempting them from payment but also awarding them a significant cash prize (typically 1 million yen, or roughly $6,500 USD).

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