McDonald's Japan Announces New "Hokkaido Potato & Pepper Tsukimi" Burger and Shingo Katori as CM Star

McDonald's Japan has announced the upcoming release of the "Hokkaido Potato & Pepper Tsukimi" burger starting September 24 for a limited time, as the second wave of its annual autumn "Tsukimi Family" lineup. Alongside this, it was revealed that entertainer Shingo Katori will star in the new TV commercial "Tsukimi Deta Deta - Shingo Katori Edition" (30 seconds), which will begin airing nationwide on September 22, generating significant buzz on social media.

The newly introduced "Hokkaido Potato & Pepper Tsukimi" is an ambitious creation combining Hokkaido potatoes and peppery flavor with the beloved autumn Tsukimi series. Featuring a brand-new composition that puts potatoes front and center in the Tsukimi burger lineup, the news immediately sparked high expectations online with posts such as "It sounds delicious just by the name" and "The combination of pepper and potatoes is a must-eat."

Furthermore, the announcement of Shingo Katori as the new commercial character has further accelerated the excitement. This marks Katori's long-awaited first appearance in a McDonald's commercial. Upon receiving the offer, he reportedly expressed his joy, saying, "My dream has come true" and "I'm a classmate to the Tsukimi burger." As clips of him heartily biting into the burger and behind-the-scenes footage spread across social media, a wave of celebration—particularly among fans—spread with comments like "Congratulations" and "Watching him eat so deliciously is the best."

The context

McDonald's Japan's "Tsukimi" (moon-viewing) seasonal menu is a staple of Japanese autumn culture, featuring items topped with a round egg resembling the harvest moon, typically available between September and October. The addition of the new potato and pepper flavor combined with the star power of Shingo Katori has driven tremendous pre-release interest, sending "Jaga Pepper Tsukimi" soaring to the top of social media trending topics.

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